Understanding Business Success: Profits, Risks, and Growth

Lesson 1: Profit Management

Learn the basics of profit, different types of profit, and strategies for maximizing profitability.

Lesson 2: YouTube Project and Learning

Analyze a YouTube case study, understanding its outcomes and lessons.

Lesson 3: Business Planning Essentials

Gain skills to create a business plan, set goals, and perform a SWOT analysis.

Lesson 4: Competitive Analysis

Learn methods to analyze competitors and create effective response strategies.

Lesson 5: Customer Insights

Explore the importance of understanding customer needs and behaviors.

Lesson 6: Understanding Business Risks

Identify various business risks and strategies to handle them.

Lesson 7: Competitive Dynamics

Study real-world rivalries like Coke vs. Pepsi to understand competition.

Lesson 8: Stages of a Business Lifecycle

Learn about the startup phase, challenges, and key growth activities.

Lesson 9: Growth Stage of a Business

Discover the growth stage, expansion challenges, and critical actions for success.

Lesson 10: Maturity and Decline in Business

Understand the maturity stage and strategies to manage or revive sales.

Lesson 11: Product-Market Fit

Discover how companies achieve product-market fit through real examples.

Lesson 12: Disruptive Business Models

Understand disruptive models that reshape industries and markets.

Lesson 13: Navigating Challenges in Disruption

Examine the risks in disruptive business with case studies on SpaceX and DJI.

Lesson 14: Cost, Price, and Value Relationships

Study the relationship between cost, pricing, and value in business.

Lesson 15: Impact of Disruption by Technology

Explore how technology affects markets and pricing, and finding product-market fit.

Upon completing this course, students will be able to build a comprehensive business plan, conduct competitive analysis, understand customer behavior, and recognize the stages of business growth. They’ll gain skills in profit management, product-market fit, and navigating disruptive business models.

• Business Planning and Strategy: Develop skills for creating business plans and performing SWOT analyses. 
  
• Competitive Analysis: Learn techniques to assess competitors and respond strategically. 
  
• Customer and Market Insights: Understand customer behavior and needs to drive a customer-focused approach. 
  
• Understanding Business Lifecycles: Recognize different stages in a business lifecycle, from startup to maturity. 
  
• Navigating Disruption: Gain skills in identifying and managing disruptive business models and technological impacts.